Zack is a professional writer, branded content producer, and the founder of Human Factor Media. He graduated Fordham University, received his MFA from the New School and has published in numerous creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video.

Brendan leads our New York office and is responsible for the daily operations of the company and its next phase of growth. With an eye for aesthetics as well as strategy, he partners with brands to push the boundaries of storytelling and create compelling, impactful work. With over a decade of experience across advertising, digital media and branded content, he brings a vital combination of commercial and brand strategy and has directed projects all over the world - from global campaigns to short docs and branded content series.

An industry veteran, James has over 15 years experience in NYC film and television, as a director, production company owner, and brand collaborator. His past projects include Directing “I’d Kill For You” on Investigation Discovery Network and AD on “90 Day Fiance” on TLC. Other credits include The Sopranos, Rescue Me and White Collar. James’s commercial and editorial acumen make him well-suited to managing the complexities of running a growing storytelling business.

A creative director with over 10 years of experience in the arts, Elspeth is a producer, writer and director, whose work spans commercials, short films, music videos, branded content, fashion and dance. Before becoming a filmmaker, she was a professionally trained ballet dancer and created a dance/theater company, Eyes of a Blue Dog, where she was artistic director, choreographer, and dancer. From conception to final cut, Elspeth brings a love of human storytelling to bear on every project.

An award winning post-production specialist with his eye firmly on cutting edge trends and the latest technologies, Jason manages the technical side of the business and ensures that we achieve a cinematic scope on all campaigns. In addition to handling all our technical systems and equipment, Jason also edits and shoots, making full use of his background in photography, media production and graphic design.

Warren leads our business development team, helping our partners develop strategic marketing approaches to acheive their goals. Warren is a graduate of SUNY Plattsburgh, with a concentration in Marketing and Business Administration and has a background in Technology Sales and Research. He helps find ways we can bring value to companies that have amazing stories to tell.

Keith is the Vice President and Head of Tech Industry at Future, a global specialist multi-media platform that creates loyal communities across a portfolio of over 240 compelling brands. A veteran in content creation and advertising, he also served as the SVP of Revenue Strategy at Bleacher Report, and was instrumental in building their award-winning branded content studio and social practice. Prior to that, Keith was VP of International Revenue at BuzzFeed where he opened up business operations in Great Britain, Australia, Brazil, Canada and Mexico. Keith is a marketer with deep roots in branded content, creative insights and next generation distribution.
Yes, he also loves baseball. He's Keith Hernandez.